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Have you been mislead by a label or marketing showing false information?



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Nature's Promise

Products: Milk

Labels, Web pages, advertisements, in-store displays and all marketing materials associated with specific food products must meet federal and state government regulations for truthful and non-misleading claims in all particulars. Independent research, government guidelines, and other government regulatory actions finds that the absence and/or other production-related claims found on these food label or marketing materials may be false or misleading. False and misleading food marketing claims are illegal and harm both consumers and producers. We urge all retailers and food packagers to protect consumers and farmers by fully complying with truthful and non-misleading food marketing rules.

EXAMPLES OF PRODUCT, ADVERTISING OR RELATED MARKETING*

Click Here to view more Nature's Promise misleading labels.

EXAMPLES OF FALSE OR MISLEADING CLAIMS TYPICALLY FOUND*

The TRUTH about "No Antibiotics" Claims

Antibiotics are never added to milk. All milk is tested to ensure that antibiotics used to treat cows are not present in milk. Antibiotic-free and no-Antibiotic claims are not allowed in animal agriculture. Read the U.S. Department of Agriculture (USDA) Food Safety Information Service guidelines at www.fsis.usda.gov/OPPDE/larc/Claims/RaisingClaims.pdf

The TRUTH about "No Pesticide" Claims

There are no pesticides added to any milk or dairy products. The Federal Trade Commission has rules that “no pesticide” claims by food marketers are not truthful and the U.S. Department of Health and Human Services has published that organic and similar production marketing claims do not mean pesticide-free or that no pesticides were used – often only certain marketing standard prohibited pesticides. Find more information at www.healthfinder.gov/news/newsstory.asp?docID=529619 and http://www.ftc.gov/bcp/grnrule/environ-cases.htm

The TRUTH about "No Hormone" Claims

All milk produced by cows contains hormones as part of the normal biology of reproduction and lactation. There is no such thing as hormone-free milk.

Read the FDA “No Hormones” Claims Press Release at http://www.cfsan.fda.gov/~lrd/fprbst.html

* If you know about a false or misleading label or related marketing claim contact us at contact@stoplabelinglies.com. Examples found here have been collected over the past several years dating back to 2001. They are from various stores and different regions of the country. Some examples may have changed or differ from region-to-region or in different stores. All examples found are presented here, including some which may no longer be available, to provide both the context and history of false or misleading marketing. Different labels and corresponding marketing materials may not contain all of the false or misleading claims noted; they are presented as sold and/or marketed at the time of purchase or discovery. If this page concerns your product and you’ve made changes to your marketing materials please contact us – we’ll add and promote any verifiable changes to labels, advertisements or marketing materials which are provided to us.

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