Ben & Jerry’s Fudging The Truth, Says CSPI
Center for Science in the Public Interest July 30, 2002
Ben & Jerry’s misleads customers by falsely claiming that some of its ice cream and frozen yogurt products are “All Natural,” when they contain artificial flavors, hydrogenated oils, or other factory-made substances, according to a complaint filed today by the nonprofit Center for Science in the Public Interest (CSPI). [Click here for full article.]
NCL Says "Natural" Doesn't Mean Safe
Lean Trimmings April 22, 2002 By Jeremy Russell
A report in the January/February Bulletin of the National Consumers League (NCL) stated that at least 86% of consumers believe that products labeled "natural" are safe." [Consumers] should remember that not all things natural are safe," said the NCL report. "For example, poisonous mushrooms, found in nature, are deadly if eaten." [Click here for full article.]
'Natural' or 'Plant-Derived' Labeling Can Mislead, New Survey Shows
National Consumers League January 17, 2002
Three-quarters of Americans believe products labeled "natural'' are safe, according to a survey released today. But the reality is that natural isn't always safe, and products with the 'natural' labeling are not required by law to contain only natural ingredients ... [Click here for full article.]
The Fear Profiteers: Do ‘Socially Responsible’ Businesses Sow Health Scares to Reap Monetary Rewards?
In a chapter called "Deadly Dairy Farms?", the authors of this in-depth report expose the motivations behind the organizations who have created a market for 'organic' milk by spreading false rumors. [Click here for Report (PDF)]
CSPI Urges FDA to Halt Misleading 'Non-genetically Engineered' Food-label Claims
Center for Science in the Public Interest August 14, 2001
The Center for Science in the Public Interest (CSPI) today asked the U.S. Food and Drug Administration (FDA) to take enforcement action against seven food manufacturers whose product labels deceive consumers with false or misleading claims about the absence of genetically engineered (GE) ingredients ... [Click here for press release -- Or click here for letter to the FDA.]
Natural Organics Settles FTC Charges That They Made Unsubstantiated ADHD Treatment Claims
Federal Trade Commission July 31, 2001
Natural Organics, Inc.has agreed to settle Federal Trade Commission charges that they made unsubstantiated claims that their dietary supplement product -- Pedi-Active A.D.D -- would mitigate or effectively treat Attention Deficit/Hyperactivity Disorder (ADHD) or its symptoms ... [Click here for full article.]
Marketing & The Organic Food Industry: A history of food fears, market manipulation and misleading consumers
By Graydon Forrer, Alex Avery and John Carlisle
Today organic retailers are engaged in a well-funded and executed range of product disparagement and food fear promotions. This is found directly in their own marketing programs as well as indirectly in their funding and supporting activist organizations who attack the safety of conventionally grown foods. [Click here for full report (PDF)]
The Great Organic Con Trick
Times of London July 5, 2001
The boom in sales of organic food is due to skilful promotion. The organic movement's supporters have loudly asserted the alleged naturalness of its products, and simultaneously given maximum publicity to every false scareabout conventional food. In marketing-speak -- brace yourself -- they have sought to offer "larger whole-life wellness appeal" to consumers. Yet the main driver for the rapidly rising sales of organic food has been fear ... [Click here for full article.]
Watchdog Criticizes Food Scare Advert
Press Association Newsfile May 3, 2001
Friends of the Earth (FoE) were wrong to scare consumers into thinking that all modern-day food was "laced" with harmful chemicals, advertising watchdogs ruled today ... [Click here for full article.]
Labeling and Marketing Information
The USDA Agricultural Marketing Service December 2000
The Organic Foods Production Act and the National Organic Program (NOP) are intended to assure consumers that the organic foods they purchase are produced, processed, and certified to consistent national organic standards. A civil penalty of up to $10,000 can be levied on any person who knowingly sells or labels as organic a product that is not produced and handled in accordance with the National Organic Program's regulations ... [Click here for full article.]
Soiled by the Natural Truth
The Times (London) July 20, 2000
The Soil Association, defender of the organic farming movement, is having difficulties with the guardians of truth and honesty in advertising. This has undermined organic farming's claim not to use chemicals; actually, they use copper salts, sulphur, insecticides such as Derris dust, pyrethroid insecticides, paraffin and potassium permanganate ... [Click here for full article.]
National Survey: USDA Organic Food Labels are Misleading
National Center for Public Policy Research May 24, 2000
A new poll finds the U.S. Department of Agriculture's (USDA) proposed rules for labeling organic food products will seriously mislead consumers into thinking the products are safer, better in quality or more nutritious. [Click here for article -- Click here for Poll Results] |