Rarely do consumers get the whole truth. We are constantly inundated with marketing ploys and goaded into buying things that supposedly will make us look younger or feel better. While we often listen without questioning the source, it is time to look more closely at some of the agendas that affect your purchasing habits.

Recent research has uncovered a tangled web of non-profit advocacy group with a public relation "ring leader" playing spider. On several fronts--mostly those related to the environment or your health--these groups, have executed a series of "scare campaigns" whose success plays on consumer fears and emotion. These groups have names that you might trust and equate with good causes. But they deceive. Who would have thought that "non-profit" could mean "big profit?"

Beef has become the latest target for misleading marketing campaigns in the wake of the recent mad cow disease discovery in the U.S. Some beef producers are trying to play on the fears of the American public by claiming their products are hormone, antibiotic and pesticide free.

All beef cows contain hormones as part of the normal biology of reproduction. There is no such thing as hormone-free beef. Pesticides are never added to beef and all beef is testing to make sure antibiotics are not present. For more information on mad cow disease, please visit mad-cow-facts.com.

Click on the link below to view examples of misleading beef labels from the following:

To view examples of misleading beef labels, visit the misleading beef gallery. - COMING SOON!